What is Listing Reciprocity?

Sutton West Coast Realty is a full Multiple Listing Service (MLS) and Whistler Listing Service Reciprocity member. This means we allow your listing to be shared on other Reciprocity Broker and agent websites. We feel it's better to have your property available to Buyers on a number of sites and not just 1 or 2. This includes exposure to potential Buyers both locally and internationally. With the majority of new Buyers starting their search online, reciprocity is a strong tool in maximizing your property's exposure to the maximum number of potential Buyer eyes.

When you are deciding which agent you should list your home with, an important question to ask the agent is: "Does your company practice reciprocity? Will you be allowed to showcase my house on other Realtor websites?". We have a number of great agents in Whistler and their websites rank very high on google, yahoo, bing and the other search engines. Wouldn't it be smart to have your property up there too?

I practice reciprocity with all my listings - my thinking is that the more exposure I can generate for my client's listings, the better chance of finding a Buyer; so I allow any other agent in Whistler and beyond to advertise my listings on their websites and in return I will do the same with their listings.

Not all Whistler real estate companies do this.  So make sure you ask when you are listing your property in Whistler or Pemberton whether the agent does what I do. If they or their company don't practice reciprocity, find another company. The times have changed and you owe it to yourself and to your investment to give it the best possible exposure in order to sell at the best possible.

To discuss how Reciprocity works and why it sells property faster, please contact me.