Work is taking place behind the scenes in Whistler to move forward with the resort's Cultural Tourism Development Strategy, a feasibility study completed earlier this fall by cultural tourism expert Steven Thorne. The full report has not been released publicly to date because it contains competitive information, but an overview document is being shared with various community stakeholders, said John Rae, the municipality's manager of strategic alliances.
The idea is to further develop Whistler as a place-based cultural destination — to create animation, activities and a buzz in the resort that can't be duplicated anywhere else, Rae said Monday (Dec. 13).
The goal is to tap into the massive cultural tourism market, create excitement in Whistler that will encourage visitors to extend their stays, and ultimately increase occupancy in the resort, he said.
"We want a steady hum," Rae said. "We want destination animation and we want all of it to be free."